To raise awareness and funds for the Coast Guard, we needed to make their work relevant to people back on shore. 

We partnered with eBay to create Seabay, a unique auction site where people could bid on items recovered by Coast Guard Volunteers and equipment used on rescue missions. Within two weeks of launch, we raised over $66,000 in funds, and more importantly, the Australian Volunteer Coast Guard received over 20 minutes of primetime media coverage.