Rialto Channel - Shopping Shop

Social Media led Integrated Campaign

For the TV premiere of Shopping, a movie about shoplifting, we created a shopping channel- Shopping Shop. It was a two-hour LIVE online event where the lead actors could sell the 'hot stuff' they stole in the movie, to their audience in real life.
The campaign started with a 60" promo which was broadcast on TV, with an online version for SKY and Rialto Channel's social media platforms and their partner websites.
This 15" pre-roll on youtube also directed viewers to our website.
We also created content to get people excited about specific products up for auction.
From the LIVE streaming online auction website down to the flyers and street posters, every aspect of the campaign was made to look like it was Julian and Kevin's handiwork.

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