Rialto Channel
For the TV premiere of Shopping, a movie about shoplifting, we created a shopping channel- Shopping Shop. It was a two-hour LIVE online event where the lead actors could sell the 'hot stuff' they stole in the movie, to their audience in real life.
The campaign started with a 60" promo which was broadcast on TV, with an online version for SKY and Rialto Channel's social media platforms and their partner websites.
This 15" pre-roll on youtube also directed viewers to our website.
We also created content to get people excited about specific products up for auction. Like this giant iPod

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