I was born in New Delhi, cut my advertising teeth in Auckland, earned my stripes as a Creative Director in Melbourne. I now call New Zealand home.
Over the last 15 years, I've worked at some of the best shops on both sides of the Tasman, and a so-so one in India.
In that time, I've earned a reputation for work that ‘does’ rather than just ‘say’. This year, my doing was awarded Australasia’s only Yellow Pencil at D&AD.
This was for helping create ‘Mr Humfreez’ for ANZ Bank, a sustainable smart device made by programming wood, that showed Kiwis if their home was too cold or damp according to World Health Organisation standards.
I've done other things too.  Like hijacking a live sports broadcast watched by a billion people for Adidas, selling shoplifted items to promote a movie about shoplifting, turning fans’ Facebook comments into live radio commentary, and making a necktie to protest to the 2019 Cricket World Cup final result (because it was a tie).
My work has been recognised at D&AD, Cannes Lions, One Show, Clio, Spikes Asia, AWARD Awards, ADFEST and more.
As a Creative Director, I have led campaigns on ANZ bank, Origin Energy, Medibank Health Insurance, Nissan Motors and the Australian Volunteer Coast Guard. 

I've shared things I've learnt along the way as a tutor at Award School and take every opportunity to mentor young talent.

If you'd like to get in touch, please drop me a note.


Experience

TBWA\NZ
2017 - Present
TBWA\ Melbourne
2014 - 2016


2009 - 2014

Colenso BBDO
2008-09
Graduate Diploma in Advertising Creativity
Auckland University of Technology
2007-08
Crayons Advertising \New Delhi
2005-06




Back to Top