I was born in New Delhi, cut my advertising teeth in Auckland, earned my stripes as a Creative Director in Melbourne. I now call New Zealand home.
Over the last 15 years, I've worked at some of the best shops on both sides of the Tasman, and a so-so one in India.
In that time, I've earned a reputation for work that ‘does’ rather than just ‘say’. This year, my doing was awarded Australasia’s only Yellow Pencil at D&AD.
This was for helping create ‘Mr Humfreez’ for ANZ Bank, a sustainable smart device made by programming wood, that showed Kiwis if their home was too cold or damp according to World Health Organisation standards.
I've done other things too. Like hijacking a live sports broadcast watched by a billion people for Adidas, selling shoplifted items to promote a movie about shoplifting, turning fans’ Facebook comments into live radio commentary, and making a necktie to protest to the 2019 Cricket World Cup final result (because it was a tie).
My deeds have been recognised at D&AD, Cannes Lions, One Show, Clio, Spikes Asia, AWARD Awards, ADFEST and more.
As a Creative Director, I have led campaigns on ANZ bank, Origin Energy, Medibank Health Insurance, Nissan Motors and the Australian Volunteer Coast Guard.
I've shared things I've learnt along the way as a tutor at Award School and take every opportunity to mentor young talent.
If you'd like to get in touch, please drop me a note.
I've shared things I've learnt along the way as a tutor at Award School and take every opportunity to mentor young talent.
If you'd like to get in touch, please drop me a note.
Experience
Creative Director
TBWA Auckland
June 2017 - Present
Creative Director
TBWA Melbourne
October 2015 - October 2016
TBWA Melbourne
October 2015 - October 2016
Senior Integrated Copywriter
TBWA Melbourne
July 2014 - October 2015
TBWA Melbourne
July 2014 - October 2015
Copywriter
DDB Auckland
August 2009 - April 2014
Copywriter
BCG2 Auckland
April - August 2009
DDB Auckland
August 2009 - April 2014
Copywriter
BCG2 Auckland
April - August 2009
Creative Intern
Colenso BBDO Auckland
February - December 2009
Colenso BBDO Auckland
February - December 2009
Graduate Diploma in Advertising Creativity
Auckland University of Technology
February 2007 - February 2008
Auckland University of Technology
February 2007 - February 2008
Junior Copywriter
Crayons Advertising
New Delhi
July 2005 - November 2006
Crayons Advertising
New Delhi
July 2005 - November 2006