SUPPORT BAND
ANZ X NZOC X PARALYMPICS NZ
A world-first wearable that allowed fans in New Zealand to make their support felt by athletes in Tokyo. Designed in consultation with Olympic and Paralympic athletes, the band sent a support pulse to the team at specific times they were not competing, along with a support tally. The tangible sensation of support spurred the New Zealand team to their most successful Olympic games - ever.
Post the games, the band turned into a fitness tracker to help turn inspired fans into future athletes.
Awards and Recognition:
