WE DO HOW
ANZ Bank
We re-launched New Zealand's biggest bank with a new brand platform. The launch film centred around a Kiwi Indian family, based loosely on my own story as an immigrant. The film has since spawned the 'ANZ cinematic universe' with the family featuring in a series of successful campaigns, leading ANZ to record highs for consideration, market share, and winning several effectiveness awards.
Awards and Recognition:
The Sharma family is now a phenomenon, regularly referenced in NZ pop culture, meme culture and name dropped by celebrities on air. These are just some of the memes and merch we've seen out there.
