Nissan - Human Spec Sheet

Nissan

My role - Creative Director 
Car specification sheets and brochures are boring. So when Nissan launched a new range of passenger vehicles that boasted the most specifications they’d ever had, we found a way to make them exciting.
We challenged the man with the best memory in the world, to recite every single specification from each new Nissan, from memory. While being hurtled around custom-built tracks, designed to show off the very features he was trying to recall.
Turning facts and figures, into tyre squeals and engine roars.
RESULTS
• 921% increase on brochure consumption from the previous year.

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